Pink ribbons, pink socks, pink stickers, pink football jerseys—a variety of different organizations and corporations get in on Breast Cancer Awareness Month each October.

Raising awareness is important, but there are a few things to consider before you purchase a pink product this October. Is the organization or company you are buying from donating the majority of the product's proceeds to cancer research, screenings and tests, education or any other form of patient support?

That's where things get tricky. Some of these larger corporations are simply capitalizing on what some call "Pinktober." They sell a pink product to raise awareness but only a small percentage of those profits are actually benefiting those affected by breast cancer.

Wearing a pink ribbon pin or buying a pink car decal in support of those affected by breast cancer is a wonderful thing to do, but it's imperative to know where your money is going.

Promise Local is bridging the gap between generous donors and the worthy nonprofits who are spending your donations most efficiently.

For those based in Fairfield County and throughout the state of Connecticut, supporting a local nonprofit right in your backyard ensures that most of your donations are going directly to the cause.

The Breast Cancer Alliance based in Greenwich utilizes their funding for innovative cancer research, regional education, and reliable screenings. Westport's Pink Aid provides underserved local women access to life-saving screenings they're struggling to afford. The Breast Cancer Emergency Aid Foundation of Westport is assisting patients with non-medical expenses like rent, transportation, and babysitting.

For transparency and reliability, donate to one of these Fairfield County organizations during Breast Cancer Awareness Month.