Join the fight against breast cancer this October - starting right in our Chicago backyard.

Pink ribbons, pink socks, pink stickers, pink football jerseys—a variety of different organizations and corporations get in on Breast Cancer Awareness Month each October.

Raising awareness is important, but there are a few things to consider before you purchase a pink product this October. Is the organization or company you are buying from donating the majority of the product's proceeds to cancer research, screenings and tests, education or any other form of patient support?

That's where things get tricky. Some of these larger corporations are simply capitalizing on what some call "Pinktober." They sell a pink product to raise awareness but only a small percentage of those profits are actually benefiting those affected by breast cancer.

Wearing a pink ribbon pin or buying a pink car decal in support of those affected by breast cancer is a wonderful thing to do, but it's imperative to know where your money is going.

Promise Local is bridging the gap between generous donors and the worthy nonprofits who are spending your donations most efficiently.

For those based in the Chicago area, supporting a local nonprofit right in your backyard ensures that most of your donations are going directly to the cause.

Chicago's Lynn Sage Foundation has been funding the scientists and cancer researchers of the future through their scholarships at Northwestern and Rush Universities. The Metropolitan Chicago Breast Cancer Task Force is fighting for equity in breast cancer treatment so that all women have access to prevention education, screenings, and treatment. Recovery on Water brings women on rowing trips with fellow survivors so they can remain active on their road to recovery and form lasting bonds with their peers.

For transparency and reliability, donate to one of these Chicago area organizations during Breast Cancer Awareness Month.

Created in honor of Lynn Sage who lost her battle to cancer at just 39 years-old, the Lynn Sage Foundation of Chicago formed the Lynn Sage Scholars Program at Northwestern and Rush Universities. The Lynn Sage Foundation's funding helps support future scientists conducting innovative research to find a cure.

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Chicago's Metropolitan Chicago Breast Cancer Task Force is fighting to eliminate disparities in the treatment of women battling breast cancer. Women's health is addressed holistically and promotes the equal treatment of all women in breast cancer prevention, screening, diagnosis, treatment, and survivorship.

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Recovery on Water is a Chicago-based rowing team that helps improve quality of life of breast cancer survivors through physical activity and peer support. Getting out on the water and engaging in a sport helps improve fitness on the road to recovery and is accessible to all levels of skill.

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